Monument partnered with Bindery to produce multi-channel creative for their May 2020 national launch including video, photography, out-of-home, online banner placement and radio. Monument is a new online treatment platform for people looking to change their relationship with alcohol.
Campaign Creative:
EP: Carter Collins
Creative Direction, Director & Photographer: Kristine Tsui
Production:
Producer: Jason Goldman
Director of Photography: Peter Steusloff
Production Stills: Harrison Ford
Photo Assist: Brandon Jacobson
Post:
Editor & OOH Animation: Matt Dunne
Post Producer: Jen Gothard
Illustration/Animation: Helen Slavutsky
Character Animation: Hanbi Sung
Sound Design: Matt Dunne, Jesse Sincock
Sound Mix: Jesse Sincock
Production Company: Bindery
Penn Station & Times Square NYC (Photo Credit: Harrison Ford)
Launch Video & Photography featured on Good Morning America